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Driving While Distracted

Joan Azeka — Fri, 12 Jun 2015 02:00:50 +0000

Over half of US drivers report they eat or drink (73%), adjust controls in their cars (67%), talk on the phone (57%), or use their GPS (55%) while driving. As might be expected, the percent of drivers engaging in an activity is inversely proportionate to those who perceive it as being dangerous although there are a few exceptions.

Using a GPS, however, is perceived by 86% of US drivers as being dangerous — but 55% do engage in this activity while driving.

Across all drivers, the highest incidence of reported accidents or near misses happen because of daydreaming and texting (despite the low incidence of drivers claiming to engage in these). Searching for personal items and dealing with children/pets result in the next highest incidence of accidents/near misses.

One Liver Breakfast Biscuit, Please!

Nan Martin — Wed, 08 Apr 2015 09:00:12 +0000

As pet pampering continues to explode with monogrammed bedding, massages & spa treatments, creative grooming, organic food & treats, Relevation explored the number and nature of QSR outings for the dog in a recent nationally-representative online poll. Close to one third of dog owners take their lucky pup to one or more popular QSRs to enjoy a snack or meal with the average number of chains visited 2.9. The number of claimed visits total over 1 Billion trips annually.

Over two fifths order food and drinks directly off the regular menu for the dog (if you call “Puppuccino” at Starbucks off the regular menu).

But one in four are ordering specialty designer type dog goodies at restaurants that cater to the pooch. Current offerings such as the Pup Cup, Bag O’Bones, Pup Cakes, Pooch-ini are growing in popularity. Some are offered gratis; others go for as much as or more than regular menu items.

According to the 2013/14 APPA National Dog Owners Survey, there has been a gradual decrease in purebreds. Rescue has become the new fad with empty nester owners eager to make it up to the dog for his rough start in life.

The way to the dog owner’s heart (and wallet) is through the dog’s stomach. QSRs can capitalize on this and make themselves the go-to destination for doggie visits.

Vitamin & Supplement Manufacturers Target Millennials

Nan Martin — Tue, 24 Feb 2015 15:34:40 +0000

Despite the lack of evidence based on clinical trials and studies conducted via medical and government agencies about the positive effects of vitamins & supplements in promoting health, the multi-billion dollar industry continues to grow. And Millennials are the next key target with introductions designed to appeal to them in terms of naming, packaging and form:

Solis Nutritional superfood blends
Fire Cider elixir
Boku Super ‘shrooms

Relevation took a look at the current state of affairs:

Although the major reasons for use are to promote basic overall health and habit, additional reasons for use pop based on the type of complementary and alternative medicine (CAM). Millennials are most strongly attached to Superfoods with 74% claiming they have been Top 2 Box effective for them, and 80% Top 2 Box believing they are across the board.

There appears to be a gap in delivery regardless of age. Consumers believe the “hype” potential in terms of efficacy of each CAM more than each has actually delivered for them personally.

I Want My Steak “Made in America” But My Wine Can Be From Italy

Joan Azeka — Thu, 05 Feb 2015 18:56:32 +0000

Preference for “Made in America” differs by product category based on some research we recently conducted among a representative sample of U.S. consumers. Domestically-produced goods claim to be preferred most for Beef, Flags & Patriotic Items and Pet Food & Treats, with preference least in terms of Wine.

Preference is stronger than average among . . . 65+, those in the South, Caucasians, and those in households with members now or previously serving in the U.S. Armed Forces.

Coffee netted the highest percentage of all categories with consumers preferring products made outside America, but at only 10%.

Although no differences were noted Females versus Males overall, Females are more passionate about “Made in America” in conjunction with several specific categories: Beef, Pet Food/Treats, Cosmetics, Electronics, Home Appliances, Clothing, Toys, Wine, Furniture and Patriotic Items.

Preference for “Made in America” is eroded somewhat, although it remains strong, if the price tag increases.

Checkout Aldi

Joan Azeka — Fri, 14 Nov 2014 20:15:03 +0000

Does the Direction You Shop for Groceries Really Matter?

Rachel Strasser — Wed, 15 Oct 2014 18:38:15 +0000

Much has been said and written about how the average grocery basket is higher among those who navigate the store going counter-clockwise versus those who take a clockwise path. This has been hypothesized to be the effect of the side of the road we drive on and our psychological comfort, a right brand expressive state, and/or since being right-handed is more common, a greater ease of grabbing and loading the basket. But when Relevation polled a representative sample of shoppers about 1,800 past month grocery trips across 12 different channels/types of channels, here’s what we found:

Consumers Enthusiastic About New Nutitional Infomation on Labels

John Cioni — Tue, 15 Jul 2014 14:28:06 +0000

Everybody Loves a (Daily) Deal

Shulie Packer — Mon, 24 Mar 2014 20:48:42 +0000

People are always looking for a good deal. So, it’s not surprising that over 83 million people worldwide subscribe to Daily Deal websites, such as Groupon and Living Social for savings on restaurants, travel, events, etc. And the number keeps growing!

Subscription Boxes Boom

Rachel Strasser — Tue, 25 Feb 2014 08:40:50 +0000

Subscription box services, where a recipient receives a package with surprises by mail every month, every other month, seasonally or quarterly have become quite a trend since their debut in 2010. There is one for almost any interest; some of which include pets, food, fruit, wine, beauty/fashion, babies/toddlers, fitness, men’s supplies, sustainability, books, etc. But who is getting these boxes and what kinds?

If the Shoe Fits…

Nan Martin — Fri, 17 Jan 2014 17:07:33 +0000

After learning that some textbooks in Asia suggested all Americans wear their shoes indoors, Relevation hypothesized that wasn’t true. We undertook a research survey among a representative sample of 1,500 Americans to understand street/outdoor footwear inside. Although we disproved the “all”, it was still the majority. Overall, Americans claim to be wearing shoes 60% of the time spent indoors. Men wear their shoes indoors more than women.

Just over one quarter of Americans do claim they never wear shoes indoors. When not wearing shoes, socks (88%), going barefoot (68%) and then slippers (62%) are the most popular alternatives. Females are more likely than males to utilize slippers, flip flops or go barefoot.