Relevation Blog » MillenialsRelevation Blog http://www.relevationresearch.com/blog Thu, 02 Jul 2015 14:20:05 +0000 en-US hourly 1 https://wordpress.org/?v=4.0.38 Vitamin & Supplement Manufacturers Target Millennials http://www.relevationresearch.com/blog/vitamin-supplement-manufacturers-target-millennials/ http://www.relevationresearch.com/blog/vitamin-supplement-manufacturers-target-millennials/#comments Tue, 24 Feb 2015 15:34:40 +0000 http://www.relevationresearch.com/blog/?p=556 Despite the lack of evidence based on clinical trials and studies conducted via medical and government agencies about the positive effects of vitamins & supplements in promoting health, the multi-billion dollar industry continues to grow.  And Millennials are the next key target with introductions designed to appeal to them in terms of naming, packaging and form:

  • Solis Nutritional superfood blends
  • Fire Cider elixir
  • Boku Super ‘shrooms

Relevation took a look at the current state of affairs:

RR_Blog_vitamins_rev (3)

Although the major reasons for use are to promote basic overall health and habit, additional reasons for use pop based on the type of complementary and alternative medicine (CAM).  Millennials are most strongly attached to Superfoods with 74% claiming they have been Top 2 Box effective for them, and 80% Top 2 Box believing they are across the board.

There appears to be a gap in delivery regardless of age.  Consumers believe the “hype” potential in terms of efficacy of each CAM more than each has actually delivered for them personally.

 

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