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Social Networking Site Sentiment Trends

Nan Martin — Tue, 23 Jul 2013 16:30:20 +0000

Exhaustion and burnout with current social media network/media sites continue among 18-34 year olds.

Compared to last year’s Relevation findings on social networking/media sites, only usage of Pinterest was up among 18-34 year olds, but positive associations among users have slipped significantly two years after launch (i.e., it’s less interesting, exciting and unique) and associations with being dated increased.

Facebook, on the other hand, dropped in interactive, fun, convenient, interesting, innovative, exciting, unique and for someone like me perceptions among this important young target. At the same time associations with painful grew.

Even Youtube netted decreased perceptions of engaging, fun and for someone like me while associations with boring were up.

Top Reasons Younger Users Disenchanted with Facebook

Nan Martin — Thu, 02 May 2013 18:45:00 +0000

Perceptions of Social Media/Networking Sites

Nan Martin — Tue, 19 Mar 2013 16:37:59 +0000

We asked consumers which of 29 descriptors best fit the social media/networking sites they use. Then using correspondence analysis, we mapped the results among a representative sample of 18-34 year old males/females to gauge relevance. Pinterest and YouTube delight and are more likely to be for “someone like me” whereas Facebook nets a lot of negative associations (including dated). LinkedIn is also perceived as dated along with being relatively boring and complex, despite being professional.