http://www.relevationresearch.com/blog Thu, 02 Jul 2015 14:20:05 +0000 en-US hourly 1 https://wordpress.org/?v=4.0.38 http://www.relevationresearch.com/blog/does-the-direction-you-shop-for-groceries-really-matter/ http://www.relevationresearch.com/blog/does-the-direction-you-shop-for-groceries-really-matter/#comments Wed, 15 Oct 2014 18:38:15 +0000 http://www.relevationresearch.com/blog/?p=504 Much has been said and written about how the average grocery basket is higher among those who navigate the store going counter-clockwise versus those who take a clockwise path. This has been hypothesized to be the effect of the side of the road we drive on and our psychological comfort, a right brand expressive state, and/or since being right-handed is more common, a greater ease of grabbing and loading the basket.  But when Relevation polled a representative sample of shoppers about 1,800 past month grocery trips across 12 different channels/types of channels, here’s what we found:

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