http://www.relevationresearch.com/blog Thu, 02 Jul 2015 14:20:05 +0000 en-US hourly 1 https://wordpress.org/?v=4.0.38 http://www.relevationresearch.com/blog/social-media-map/ http://www.relevationresearch.com/blog/social-media-map/#comments Tue, 19 Mar 2013 16:37:59 +0000 http://www.relevationresearch.com/blog/?p=34 We asked consumers which of 29 descriptors best fit the social media/networking sites they use.  Then using correspondence analysis, we mapped the results among a representative sample of 18-34 year old males/females to gauge relevance.  Pinterest and YouTube delight and are more likely to be for “someone like me” whereas Facebook nets a lot of negative associations (including dated).  LinkedIn is also perceived as dated along with being relatively boring and complex, despite being professional.

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