New Report on Social Media

Click here to read more...

By: Relevation Research
Released: January 10, 2012

Fitness Study

Click here to read more...

By: Relevation Research

Quirk's - Mood and food: You are what you tweet? Everyone knows: You are what you eat, but what does what you eat and tweet say about your mood? Relevation Research, Barrington, Ill., analyzed the connection between individuals’ food choices and moods mentioned on Twitter.

Click here to read more...

By: Quirk's Staff
Published: March 10, 2010

Advertising Age - Grocers: You May be Marketing to Your Customers' Backside. Research Indicates That at Supermarket Checkouts, Shoppers Are 'Pullers'

Click here to read more...

By: Beth Snyder Bulik
Published: January 07, 2009

Columna de Opinión - Pushers versus Pullers Un estudio realizado por la consultora boutique Relevation Research arrojó insospechadas conclusiones acerca del comportamiento del shopper en el checkout, puntualmente: respecto a la manipulación del changuito al momento de pagar; un tema a priori algo trivial, pero del que, sin embargo, tanto las marcas como los retailers deberían tomar nota rápidamente, para así aprovechar cabalmente las oportunidades de comunicación que surgen en la línea de cajas.
lea más...

Por Nan Martin *, especial para Mch shopper marketing.