Monthly Archives: February 2015

Vitamin & Supplement Manufacturers Target Millennials

Despite the lack of evidence based on clinical trials and studies conducted via medical and government agencies about the positive effects of vitamins & supplements in promoting health, the multi-billion dollar industry continues to grow.  And Millennials are the next key target with introductions designed to appeal to them in terms of naming, packaging and form: Solis Nutritional superfood blends Fire Cider elixir Boku Super ‘shrooms Relevation took a look at the current state of …

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I Want My Steak “Made in America” But My Wine Can Be From Italy

I Want My Steak “Made in America” But My Wine Can Be From Italy

Preference for “Made in America” differs by product category based on some research we recently conducted among a representative sample of U.S. consumers.  Domestically-produced goods claim to be preferred most for Beef, Flags & Patriotic Items and Pet Food & Treats, with preference least in terms of Wine. Preference is stronger than average among . . . 65+, those in the South, Caucasians, and those in households with members now or previously serving in the U.S. …

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