15 articles Articles posted in Relevation Polls

Does the Direction You Shop for Groceries Really Matter?

by on October 15, 2014, 0 comments

Much has been said and written about how the average grocery basket is higher among those who navigate the store going counter-clockwise versus those who take a clockwise path. This has been hypothesized to be the effect of the side of the road we drive on and our psychological comfort, a right brand expressive state, and/or since being right-handed is more common, a greater ease of grabbing and loading the basket.  But when Relevation polled a representative sample of shoppers about 1,800 past month grocery trips across 12 different channels/types of channels, here’s what we found:

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Consumers Enthusiastic About New Nutitional Infomation on Labels

by on July 15, 2014, 0 comments

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Everybody Loves a (Daily) Deal

by on March 24, 2014, 0 comments

People are always looking for a good deal.   So, it’s not surprising that over 83 million people worldwide subscribe to Daily Deal websites, such as Groupon and Living Social for savings on restaurants, travel, events, etc. And the number keeps growing!

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Subscription Boxes Boom

by on February 25, 2014, 0 comments

Subscription box services, where a recipient receives a package with surprises by mail every month, every other month, seasonally or quarterly have become quite a trend since their debut in 2010. There is one for almost any interest; some of which include pets, food, fruit, wine, beauty/fashion, babies/toddlers, fitness, men’s supplies, sustainability, books, etc. But who is getting these boxes and what kinds?

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If the Shoe Fits…

by on January 17, 2014, 0 comments

takeShoesOffAfter learning that some textbooks in Asia suggested all Americans wear their shoes indoors, Relevation hypothesized that wasn’t true. We undertook a research survey among a representative sample of 1,500 Americans to understand street/outdoor footwear inside. Although we disproved the “all”, it was still the majority. Overall, Americans claim to be wearing shoes 60% of the time spent indoors. Men wear their shoes indoors more than women.

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Just over one quarter of Americans do claim they never wear shoes indoors. 3shoesWhen not wearing shoes, socks (88%), going barefoot (68%) and then slippers (62%) are the most popular alternatives.  Females are more likely than males to utilize slippers, flip flops or go barefoot.