3 posts Posts by Rachel Strasser

Does the Direction You Shop for Groceries Really Matter?

by on October 15, 2014, 0 comments

Much has been said and written about how the average grocery basket is higher among those who navigate the store going counter-clockwise versus those who take a clockwise path. This has been hypothesized to be the effect of the side of the road we drive on and our psychological comfort, a right brand expressive state, and/or since being right-handed is more common, a greater ease of grabbing and loading the basket.  But when Relevation polled a representative sample of shoppers about 1,800 past month grocery trips across 12 different channels/types of channels, here’s what we found:

RR_blog_GROCERY_1020

Subscription Boxes Boom

by on February 25, 2014, 0 comments

Subscription box services, where a recipient receives a package with surprises by mail every month, every other month, seasonally or quarterly have become quite a trend since their debut in 2010. There is one for almost any interest; some of which include pets, food, fruit, wine, beauty/fashion, babies/toddlers, fitness, men’s supplies, sustainability, books, etc. But who is getting these boxes and what kinds?

RR_blog_SubscriptionBoxes

Relevation Tips: How to make a clean report

by on October 9, 2013, 0 comments

Our data visualization expert has three top tips for creating a clean report.  However, it is important to remember that in writing a report you must first find the story, then do your analysis homework, and finally support those findings.

#1 Be Consistent Slide to Slide

  • Use theme colors and templates
  • Use the same font, even within the charts and tables
  • Make the size of the charts and tables the same throughout the report

#2 Keep Charts Organized and Simple

  • Legend should follow order of bar –
    • If vertical bars, legend should also be vertical and clearly visible to LEFT of bars
    • If horizontal bars, legend should also be horizontal and clearly visible at TOP of graph
  • Only show necessary data.  Avoid showing every point of each scale, when possible show only a summary.

bad_good_graph

#3 Make Tables Easy to Read

  • Rows should be easy-to-read and distinguishable from each other.

bad_good_table